This is a dynamic brand identity for Second Stomach, a food truck festival in Washington, D.C., dedicated to high-quality artisanal desserts. With a focus on indulgence and sophistication, the branding appeals to professionals aged 25-40 who seek trendsetting culinary experiences.

Second stomach

Project:

This includes a bold logo, a comprehensive brand book, and festival collateral such as posters, bags, and business cards—all crafted to embody the refined and indulgent spirit of Second Stomach.
Establish Second Stomach as a premier destination for dessert lovers by delivering a cohesive and visually striking branding experience that unifies all elements and enhances recognition.

Goal:

Desserts so delicious, you’ll need a second stomach.

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